About Daylight Brand

We Believe the Outdoors Belongs to Everyone

Not just the hardcore hikers, ultra-athletes, or gear junkies. From the curious to the committed, we create high-quality, creative apparel and goods for the wild at heart.

Our Mission Is Simple:

Help people of all ages, abilities, and experience levels show up, stand out, and remember that they belong outside.

Ways We Live This Mission

Ethically-Sourced, Comfort-First Apparel

Clothes designed for real life, that people actually love to wear.

Custom Teamwear

Building identity and pride off the trail, for crews, clubs, and communities.

Events That Celebrate the Outdoors

Gathering people to connect, share stories, and discover their wild side.

An Inclusive Voice

Our motto is “Outsiders welcome.” If you’ve got the curiosity, you belong.

Our Story

Daylight Brand began with two nature-lovin’ Friends ...

... designers Aaron and Dayle, who both loved being outside and staying active in their favorite outdoor hobbies.

But even as they biked, hiked, camped, and joined community events ...

... they often felt a little imposter syndrome or subtle barriers of inclusion in the outdoor world.

They started designing colorful, creative apparel inspired by their hobbies ...

... and quickly noticed that other bikers, hikers, and campers connected with it, too. People loved their fresh designs, but even more, they loved the sense of belonging that came with wearing them.

That’s when Aaron and Dayle realized this was more than just apparel and two artists having fun.

They were building community, celebrating the outdoors, and making space for more people to feel welcome in it.

Who We’re For

We make space for every kind of adventurer:

  • The curious beginner dipping their toes in the water.
  • The casual weekend wanderer who just loves a good view.
  • The committed trailblazer who can’t wait for the next sunrise hike.

No matter where you fit on the spectrum, you deserve apparel and gear that feels good, tells your story, and celebrates your place outside.

SHOP BY ADVENTURE

Meet Dayle

Dayle is the creative genius behind DaylightBrand. She earned her degree in graphic design from Kalamazoo Valley Community College and has over 18 years of design and creative directing experience. Dayle loves exploring new outdoor activities and has a passion for growing and supporting healthy community. She can often be found talking up random strangers and munching on granola at expos and outdoor events.

Dayle currently resides in Michigan with her husband, Jordan, her four children and Chance the dog.

Meet Aaron

Aaron is the technical genius and co-conspirator of the company. He graduated WMU with a BFA in Graphic Design and has over 20 years experience working as a creative. He participated in a galavant in Italy and studied on the tippy tops of Swiss Alps to find his inner Bob Ross. He has worked for big and small companies that have made him a valuable contributor to the dry boring side of the business as well as a wealth of knowledge and experience in design software and production processes, marketing, other stuff — like making over-the-counter medication look appealing.

Aaron is a professional girl-dad residing in Michigan with his loving wife, Karen, three teenage daughters, two cat’s, and two dogs ...

… and a crested gecko named Vera.